Online shoppers don't want browsing pattern tracked: Survey

 Mumbai, March 12: Even as online tracking of consumer data is gaining momentum, a survey by a consumer engagement technology company has said a majority of online customers do not want their browsing behaviour to be tracked. Conducting a survey on consumer behaviour towards brand loyalty, Mumbai-based EMart Solutions said data security was of paramount importance for online shoppers as 61 percent of the people surveyed do not wish online portals to track their browsing behaviour, while 64 percent of the respondents were unwilling to share their household information. Interestingly, the survey said 51 percent of the buyers do respond to persolised targeted marketing despite their reluctance to share persol or household information.  (IANS)