Ever since the advisory was issued, the trade associations have been holding demonstrations in various states against it, saying that their livelihood depends on selling both tobacco and other items of everyday use such as bread, eggs, juices, soft drinks, wafers and more.“If this suggestion is not rolled back, small retailers will be forced to resort to illegal activities to survive, which will make these susceptible members of the society further vulnerable,” said Ram Ashrey Mishra, President, Akhil Bharatiya Pan Vikreta Sangh.“This move is against the government’s promise of ‘Sabka Sath Sabka Vikas’ and will have a mass-scale destructive effect on peaceful jobs and livelihoods.”