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Relaxo launches new footwear collection

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  12 May 2016 12:00 AM GMT

New Delhi, May 11: Relaxo recently introduced a new brand ‘Bahamas’, a unique, cool and funky range of flip flops catering to the varied needs of youth generation of India. With a plan to double the growth in the Hawaii segment, the company aims to strengthen its retail presence in the country by adding more variety to its colored flipflop portfolio.

Relaxo Bahamas is being endorsed by non-other than the Bhaijaan of Bollywood, Salman Khan and the company has recently launched its new TV commercial to aggressively promote the brand.

Speaking on the brand association, superstar Salman Khan said, “The new range of Relaxo Bahamas is all about being cool, colorful and comfortable and the campaign captures this spirit. We had fun shooting the ad and we hope you enjoy watching it.”

With a focus on providing consumers with the best of product experience, Relaxo has created a strong branded retail channel spread across 125 cities in the country.

Speaking on the new brand portfolio and expansion plans, Gaurav Dua, Executive Director, Relaxo Footwear’s Ltd said, “Backed of innovative product portfolio and a strong go-to-Market strategy, Relaxo has made its mark over the years and is a huge success. With our strategic expansion in new towns, strong penetration in key market and aggressive brand initiative, we have been able to gain the market confidence & acceptance. At Relaxo, we are focusing on style, affordability, comfort, and durability of products. Bahamas boast of a versatile range of exquisite styles that suits the ever-evolving needs of today’s youth. It transports them into the world of free spirit and fun, which unwrap and unbound them from the mundane and routine to elevate into a world of cheerfulness, joy, and bonhomie.” This was stated in a press release.

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