Chennai, June 26: Commonwealth gold medal-winning weightlifter Sathish Kumar Sivalingam has set a new national record but off the sporting platform by becoming a brand ambassador for i steel TMT bars.
Sivalingam is the first Indian weightlifter to become brand ambassador for a product/service.
But experts say that there are several challenges for weightlifters to continue getting brand ambassador contracts.
“It is nice to know that I am the first brand ambassador for a product from the weightlifting sport,” Sivalingam told the media here.
G.Gautam Reddy, CEO of Viki Industries that owns the i steel brand, said: “Sivalingam represents the core attributes of i steel brand strength and flexibility.” IANS