SBI launches festive campaign, introduces ‘hope loan’

GUWAHATI, Oct 4: As a part of its festive campaign, State Bank of India (SBI) has announced the launching of an innovative campaign that boosts CSR projects of the bank, besides attracting with usual interest cut, processing fee waivers etc. Apart from other usual festive benefits, SBI has introduced the tionwide hope loan initiatives by which, customers can additiolly ‘BE A HOPE’ for the charitable activities towards the social cause by availing certain loan products and its wallet ‘buddy’.

SBI’s North eastern Circle Chief General Mager PVSLN Murty formally flagged off the campaign on October 3 at its local head office premises. Addressing a press meet, Murty said that ‘HOPE LOAN’ is an initiative where customers availing home loan, car loan, persol loan, education loan and transaction on State Bank buddy, will be donor for social cause that helps children back to school, that helps to earn deprived women to earn a living and self-respect, that helps an amputee to stand tall once more, and assures old man of not getting abandoned again. The loan facilities that not just takes but gives back so much in return,  Murty said. He also clarifies that SBI has large share of home loan penetration in the market and registered a record figure of 69.10 per cent in Assam till August 2016. The bank recently launched two new home loan schemes @ concessiol rate of interest viz. “SBI Privilege” for government employees and “SBI Shaurya” for defence personnel. He also elaborated the Prime Minister Awas Yoja (PMAY), which is a credit link subsidy scheme for housing loan availed by people of economically weaker section and low income group and subsidy is available up to the loan amount of Rs. 6 lakh.

Murty also discussed the role of CSPs (Customer Service Points) which is representing a mini bank run by unemployed local youths and currently there are 3,705 CSPs working in the Northeast. He also mentioned the forthcoming initiatives to be taken by the bank. He said that SBI is going to tie up with DRISHTEE, an NGO, largely engaged as CSP, for the uplift of local artisans by procuring and marketing their products.  SBI’s North Eastern Circle general mager Pan Lal Das and other dignitaries from SBI were present at the meet.