'Sex' has replaced 'love' in songs today

New York, October 19: Popular music is making increasingly more explicit references to the word “sex”, a new study reveals. The study conducted by the US-based content marketing agency Fractl found that since 1960, mention of the word “sex” in top-charting songs has skyrocketed from near zero to a little over 1,500 in 2009, mic.com reported. On the other hand explicit mention of ‘love’ have been on the decline, the study found. Fractl tabulated their results by alysing the lyrics of every song that charted on the Billboard Hot 100 from 1960 to 2014, counting the mention of the words “love” and “sex”. The research doesn’t make claims about the total content of romantic versus sexual love in popular music. They searched for only the most basic words “sex” and “love” and words that contain them, like “sexy” and “beloved” — words whose meanings are hard to miss. (IANS)