ShopClues launches ‘Reach’ for merchants

New Delhi, Dec 6: In order to help offline merchants opt for cashless transactions ShopClues announced the launch of ‘Reach’ under its Business Edge initiative on Wednesday. ‘Reach’ will help brick-and-mortar stores across India process hassle-free cashless transactions for customers who prefer making payments digitally.

The merchants can avail the facility of ‘Reach’ at a cost effective introductory rate of INR 99 per month. The SMS-based three-step payment mechanism also elimites the intermediary digital wallet by directly transferring the payment to the beneficiary’s bank account at an introductory rate of 0% TDR on transactions. ‘Reach’ can be subscribed to by ShopClues-affiliated merchants as well as offline merchants who are not associated with the platform alike.

Speaking on the occasion, Sanjay Sethi, CEO and Co-Founder said, “In the wake of the unprecedented demand for digital payments, the launch of ‘Reach’ will most essentially offer a level playing field to the brick-and-mortar retailers across the country.” This was stated in a press release.