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Slew of fashion start-ups unfold as big businesses

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  1 Dec 2016 12:00 AM GMT

New Delhi, Nov 30: After food tech, education tech and logistic-tech companies, investors have shifted their interest in fashion-technology start-ups and Indian entrepreneurs are using tricks learned from social media to create fashion communities that together discover, share and, most importantly, buy.

While the fashion e-commerce space is already crowded, there are few unique fashion tech start-ups that are opening exclusive world of fashion. The growth of such platforms can be subjected to the rise of the average ticket size from Rs 500 to 2 lakh.

Extensive use of new technology, engagement of communities and the growing connection between fashion and local or tier 2 markets can be the factors among many others. The depth of this digital transformation of fashion has been acknowledged by leaders of many companies.

According to Bhardwaj, “using the power of mobile apps to reach customer where they want the brand to be and using software to plan production, marketing and services saves time, effort and resources.” He also said that technologies like live streaming, social media, artificial intelligence based trend prediction, enterprise mobile applications are bringing the next wave of growth to the industry by real time customer engagement, leading to more sales and customer satisfaction. Another fashion start-up, “CoutLoot”, is described by its owners as “an end to end fashion re-commerce service where you can buy and sell second hand or pre-loved fashion really quick and easy”. “Fashion has not only gone hi-tech on the consumer interface of things but also at the back-end which helps in day to day decision making for the consumer and brands,” she said. “While the consumer gets to see what he/she really likes, brands also spend much lower on getting their define traditiol games on board,” Thind explained.(IANS)

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