Star Sports Launches National Campaign For Pro Kabaddi League (PKL) 7

Mumbai: Broadcaster Star Sports has announced the launch of the national campaign for the seventh season of the Pro Kabaddi League (PKL), slated to kick-off from July 20 in Hyderabad. Depicting Kabaddi as a tough sport, the campaign highlights key aspects that players build over the course of the season which include strength, agility and absolute brute power.

The campaign is conceptualized and created by the in-house creative team at Star Sports and was launched during the most anticipated clash between India and England at the ICC Cricket World Cup 2019 on Sunday across TV and Digital mediums.

The first TVC in the series stars Telugu Titans ace defender Vishal Bharadwaj. The other films that follow, feature Kabaddi heroes such as ‘The Showman' Rahul Chaudhari and star raider Siddharth Desai.

The campaign transitions from the thinking of a viewer who is not yet a fan and perceives Kabaddi as a simple neighbourhood sport and a game of tag. He is introduced to the sport by an ardent fan and is stunned by the insightful display of Kabaddi action by star players of Pro Kabaddi. IANS

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