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Tata Tiscon launches Ghar Bao, Iam Pao consumer initiative

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  13 Jun 2016 12:00 AM GMT

Guwahati, June 12: In a move to reward loyal consumers and create excitement around its brand, Tata Tiscon has announced a consumer initiative tagged “Ghar Bao, Iam Pao”. Launched across North-East this offer is valid from June 8 to June 30.

Speaking on this initiative, Kamlesh Kumar, Sr. Sales Mager (Retail & Institutiol), Tata Steel Ltd said that the company is building relationships with its loyal consumers who have gained trust in brand Tata Tiscon. “The campaign is another way to demonstrate Tata Tiscon’s prowess as an innovative brand”, he said.

“The promotion will generate product trial by encouraging potential consumers to understand the quality Tata Tiscon offers, besides strengthening our relationship with existing consumers,” Kumar added.

The Director (Operations), SM Corporation, Rishi Agarwal, explained that “Ghar Bao, Iam Pao” is one of the biggest consumer connect initiatives taken by any TMT Brand in North-Eastern region in recent years.

Agarwal stressed that under this initiative a consumer is sure to win a cash prize from three hundred rupees to one lac on purchase of Tata Tiscon or Tiscon Superlinks of a minimum value of thirty thousand rupees. Besides cash prize consumers can also get an opportunity to participate in lucky draw in which there are a total of 75 prizes which include motor bikes, scooters, Apple iphones, Samsung tablets, Samsung smartphones along with gold coins. This was stated in a press release.

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