Teaser buzz 'Imaan dangor! Xosakoi?' goes viral in NE

Guwahati, August 13: The North-Eastern region is buzzing with a teaser campaign in various mediums which states “Emaan Dangor! Hosakoi?” The teaser has virtually gone viral and has triggered a curiosity in the minds of general public to know further details about the campaign.  As the campaign carries the picture of an idol, here the word “Hosakoi” with a question mark sigls something unbelievably big coming up.

People are eager to understand what is that which is going to be unbelievably big and who is doing all these? The teaser campaign is running in various mediums like Print, TV Channels, FM Stations and Digital Media platform. In Print the teaser is appearing in the front page of various leading Assamese, Bengali, Hindi and English news papers and portrays a painter painting face of an Idol. The painter is seen taking help of a ladder to reach idol’s face and appears very small in front of the idol. People are taking cue from this and interpreting it in their own ways. Another interesting aspect of this campaign is its catch line “Hosakoi?” This word is so appealing to the people that it is getting used in their daily interactions. The on air television commercial is in two variants – Face & Hand and Face & Feet of the idol.

All this represents a common scerio that something is very big in this campaign. People’s efforts to find out the reason for this campaign going in vain, however common understanding is, this teaser campaign is definitely associated with some very innovative and interactive initiative and going to be proved very big. Hence, the North-Eastern people are eager awaiting the revelation of the on-going teaser campaig, stated a press release said.