“Or you could have a giddy guide. A whistle-stop tour replete with commercials, brands, wars, characters, scandals, insights and other such stuff. All (almost) made in India. And at the heart of it all, business solutions in the guise of disruptive or, at the very least, noticeable communication. After all, ultimately, ads are about businesses feeling needy. Yes, brands need your love (and while you are at it, your wallet too, please),” she says.