turo Food targets Rs.100 crore revenue by 2017

Cheni, February 25: Targeting a turnover of Rs.100 crore by 2017, Chittoor-based turo Food and Fruit Products will be introducing a range of fruit-based products, a senior official said here on Wednesday. The company is following a strategy of bringing out products largely stocked in jars at retail outlets and sold as commodity to attractively-packaged and branded scks. “We are looking at range of fruit and vegetable-based sck products. We will be launching jack fruit chips, fruit peels, juicy fruit chunks and fruit scks soon,” K. Sivamohan Reddy told reporters. The company is looking for Rs.30-crore turnover from vacuum fried okra and bitter gourd scks, he added. “The additiol Rs.70 crore turnover would come from new products and deepening of our retail reach,” Reddy said. Meanwhile, as part of its expanding product portfolio, turo Food Wednesday launched mango and pineapple-candied fruit products under the brand turo Fruitsum. The promoters of turo Food earlier owned the famed confectiory brand Nutrine that was sold to Godrej in 2006. In 2007, turo Food began selling turo fruit bar which now rakes in sizeable revenue for the company. According to Reddy, the confectiory business is largely a fight for the jar space in retail outlets in smaller towns. “If there are 10 jars in a shop then the fight is to fill up atleast eight of them with one’s products. The per unit realisation is small. Now the per unit sale price is higher. The fight is now for the shelf space in retail outlets in A, B and C towns,” Reddy told IANS.  (IANS)