Tweets can predict a TV show’s success

New York, January 13: Twitter activity and data regarding TV programmes can help networks and ad agencies make superior, data–driven advertising and programme marketing decisions, a study has found. The study has been carried out by Nielsen, a leading global information and measurement company. According to the study for network executives and ad agencies, tweets about TV programmes are an “additiol sigl” that can help determine how new shows might fare on premiere night, the Wall Street Jourl reported. The data gives TV executives more ideas to find out which shows might be liked the most and which need to be improved further. For ad agencies, the alytics could help them decide where to put their money, the report added. For the study, Nielsen alysed 42 broadcast and cable–series premieres for four–week periods. (IANS)