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Twitter admits ‘technical error’ in video ad campaigns

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  24 Dec 2016 12:00 AM GMT

New York, Dec 23: Twitter has said that it recently discovered a technical error due to a product update to Android clients that impacted some video ad campaigns from November 7 to December 12. “The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners,” a blog post from Twitter read. The company said that once they discovered the issue, they resolved it and communicated the impact to affected partners. “Given this was a technical error, not a policy or definition issue, we are confident it has been resolved,” Twitter added. According to a report in the Venture Beat on Wednesday, it was also said that those impacted would be refunded for the overbilling. (IANS)

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