INTERNATIONAL

Twitter tests new advertisement strategy

San Francisco, July 13: Micro blogging site Twitter is reportedly starting to test a new advertising strategy to boost revenue from its trending topics. The “Promoted Trend Spotlight” ads put a big visual banner equipped with a GIF or image background atop the “Explore” tab, TechCrunch reported on Thursday. The banners appear for the first two times a user visits that day, according to the report. Twitter earlier replaced the “Moments” feature with “Explore” that serves as the home for finding out what’s happening on Twitter, including trends. The “Promoted Trend Spotlight” ads are bought as an add-on to the existing “Promoted Trends” ads that are inserted amongst the list of Twitter’s most popular topics, the TechCrunch report said. (IANS)