'You can't opt out of ads if on Facebook'

San Francisco, April 24: If you are on Facebook, you cant opt out of ads altogether because ads are what keep Facebook free but you do have different options to control how your data can and cant be used to show you ads, the social media giant has said.

According to Rob Goldman, Vice President, Ads at Facebook, you can decide which of your profile fields you want used for ad targeting in the Information section under "About You."  "You can remove yourself from interests under 'Interests' and categories under 'Your Categories.' You can turn off ads that use data from apps or websites that you visit in the Ads Settings section under 'Ads based on use of websites and apps,'" Goldman said in a blog post late on Monday. Facebook said that it does not tell advertisers who you are or sell your information to anyone.

"We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we don't share information that personally identifies you. You can always see the ‘interests' assigned to you in your ad preferences, and if you want, remove them," the post added. Facebook is currently embroiled in a data scandal controversy involving 87 million users. (IANS)