Arunachal Pradesh bags best performing state award for tobacco-free youth campaign

OUR CORRESPONDENT

ITANAGAR: Arunachal Pradesh has been recognised as the best performing state under the smaller states category for its outstanding implementation of the tobacco-free youth campaign (TFYC) 2.0, an initiative of the union Health and Family Welfare ministry.

The award was conferred by ministry’s additional secretary V Hekali Zhimomi, and Director of Drug and General Disease (Electronic Medical Record) Dr L Swasti Charan, and was received by NTCP in charge state programme officer Dr Hatobin Mai and NTCP state consultant Karpa Marde, from Arunachal Pradesh.

Conducted from September 23 to November 24 last year, the campaign aimed at creating mass awareness among the youth about the dangers of tobacco use, encouraging cessation, and shielding them from the manipulative strategies of the tobacco industry.

The campaign also promoted the establishment of tobacco-free educational institutions and empowered rural communities through public engagement and stronger law enforcement.

The campaign was successfully implemented across all 26 NTCP districts, including Yupia, Pasighat, Bomdila, Ziro, Daporijo, Aalo, Seppa, Tezu, Yingkiong, Roing, and the Itanagar Capital Region, among others.

Under TFYC 2.0, Arunachal Pradesh recorded remarkable achievements: 2,250 IEC (Information, Education, and Communication) activities were conducted, along with 851 village-level awareness campaigns.

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