ITANAGAR: In an effort to bring about change in community behaviour towards solid waste disposal, a door-to-door information education and communication (IEC) campaign on solid waste management was conducted on Tuesday by NGOs, Youth Mission for Clean River, and Abralow Memorial Multipurpose Society with the support of Itanagar Smart City Development Corporation Ltd. The campaign aimed to raise awareness about the segregation of dry and wet wastes, highlighting their uses and drawbacks.
The NGOs executed campaigns at Kime Pakka colony, Abotani colony, and Chandranagar areas within the state capital. Households and shopkeepers were actively engaged through demonstrations showcasing the identification and segregation of different types of waste at their source. The initiative sought to instill practical knowledge and foster a behavioural shift towards responsible waste management practices.