Assam: 7th Edition of Rongali In Guwahati From April 20-23
The 4-day extravaganza will be a platform for ethnic diversity, creativity and entrepreneurship
GUWAHATI: Rongali, the annual festival that showcases the ethnic diversity, creativity and entrepreneurship of Assam, is back with its 7th edition from April 20-23, 2023 at Khanapara Veterinary College Ground, Guwahati, and will the biggest Festival ever in Assam showcasing cultural harmony, creative talents and market creation for local entrepreneurs.
“We are glad to announce the 7th edition of Rongali. Rongali is known for showcasing the tribes and communities of Assam, tourism destinations, art, fashion, food, and the biggest music festival of Northeast India,” said Shyamkanu Mahanta, the man behind Rongali as well as the famous North East Initiatives in Delhi, Bangkok etc.Rongali has been organised for the last six edition in Guwahati was attended by lakhs of people, tourists and have extensive coverage in media across the country. Over the years, the Rongali has been launching pad of many talented artistes including artists like Santanu Hazarika and designer Sanjukta Dutta, and has attracted lakhs of people and tourists from across the country.
The 7th edition of Rongali will present spectacular culture of NER including performance from other NE States, best of Assam’s culture- from Bihu, Sattriya upto large showcase of Mising, Karbi, Dimasa, Bodo culture of Assam. In addition to dance performances, Rongali will present the biggest music festival of Northeast India, with well-known names such as Zubeen Garg, Taba Chake, About Us of Nagaland, and some of India's popular musical names set to perform. The festival will also feature a Bihu Husori competition, with around 300 artists performing Bihu dance and husori.
Food lovers will also have much to look forward to at Rongali, as the festival will feature a large exhibition of traditional cuisines of Assam and Northeast India, with a special focus on tribal food forms of the region. Visitors will also get a feel of multicuisine food experience. A competition on vegetarian, non-vegetarian, and sweet dish forms will also be organized.
With the vision of Assam's Hon'ble Chief Minister's Vocal for Local campaign, Rongali will have a large exhibition of MSME industries of Assam and the rest of Northeast India, with around 200 stalls presenting the best of agro-horti, food processing products, cane, bamboo, handloom and handicrafts, industrial products, startups, and more. Hon’ble CM Dr Himanta Biswa Sarma is expected to inaugurate the exhibition.
This will be the largest-ever exhibition of products in Northeast India, with buyers-sellers meet and other business opportunities. Art lovers will also have much to look forward to, as Rongali is well known for its Art Exhibition, and this year's festival will have a dedicated art zone presenting talented artists of the region. Additionally, Book Adda, regional cinema showcase, open mic sessions, and more will be featured.
Renowned poets, playwrights, novelists, and critics such as Anuradha Sharma Pujari, Manikuntala Bhattacharya, Nilima Kumar, Pradyumn Goswami, Parthsarathi Mahanta, HillolKumar Pathak, Himangshu Prasad Das, Garima Saikia Garg, BarnaliBorgohain, Angshuman Barua, Bipasha Barua, RimliBarkataki, Monsinhi Mahanta, PradyumnGogoi, AmlanDeuri, and many others will participate in the literary adda of the creative platform Rongali.
Rongali will felicitate some outstanding entreprenuers of NER including Abu Metha one of the key person of Hornbill Festival, Jayanta Baruah of Pratidin for media entrepreneurship, Ranjit Barthakur, SanjiveNarain for promoting entertainment and few very prominent entrepreneurs of the region.
Zubeen Garg, the brand ambassador of Rongali, expressed his excitement to be associated with the festival and his pride in witnessing its growth over the years. "I feel honoured to be associated with the Rongali brand as its ambassador, and I am deeply connected to it from its inception," said Garg. "It is a festival that showcases the cultural diversity, creativity, and entrepreneurship of Assam and Northeast India, and I am delighted to see the growth and popularity of Rongali."
With support from Govt of Assam, MSME, Govt of India, NEC, Ministry of DoNER and other agencies, Rongali is driven by North East’s biggest socio cultural organisation, Trend MMS.