Tezpur: “Media is a key contributor to health literacy,” said senior journalist Samudra Gupta Kashyap while addressing a media workshop. The Press Information Bureau, Guwahati, organized a media workshop for journalists titled ‘Vartalap’, in collaboration with the district administration, at Tezpur on Thursday. Samudra Gupta stressed the need to give preference to proactive development journalism in the region so that people at grassroots could be made aware of the schemes being run by the Central and State governments for the welfare of the people. He urged the participating journalists to play a positive role in highlighting major government schemes.
The chief guest of the programme, Manvendra Pratap Singh, Deputy Commissioner of Sonitpur, said, “Various developmental schemes are being implemented across the country. The media persons must highlight the developmental schemes of the government and also give their feedback about the implementations of the schemes. Our prime aim should be to make the layman aware of such programmes so that they can avail the benefit of the schemes.”
LR Vishwanath, Director General, NE Zone, Ministry of Information and Broadcasting (MIB), in his speech, said that the main aim of the workshop was to ensure effective communication and dissemination of information about government policies, programmes, and schemes to the masses. He said that journalists served as a vital link between the government and the people and they played a significant role in the process of disseminating information and establishing communication between the administration and the citizens. He urged the media persons to give real feedback about people’s awareness about the schemes as well as about the implementation of the developmental schemes so that it could be carried forward for further action.
Keerti Tiwari, Joint Director, PIB Guwahati asked the journalists to inform the people about programs and policies of the government at the grassroots level. Special technical sessions about various schemes implemented in the district of Sonitpur were discussed in Vartalap. Prakash Bora, District Agricultural Officer, Sonitpur and Prof Promod Chandra Deka, Krishi Vikash Kendra, Sonitpur spoke extensively on Pradhan Mantri Kisan Bima Yojana, Kisan Credit Card and Soil Health Card. Ali Akbar Choudhury, Executive Engineer, Public Health Engineering spoke about the implementation of Swachh Bharat Abhiyan (Gramin) in Sonitpur district. He also talked about Jal Jeeban Mission. Dr. Krishna Kemprai, Joint Director, Health Services spoke about the implementation of Mission Indradhanush in the district.
The workshop was aimed to act as an interface between PIB and the journalists working at district and sub-district levels. The workshop is part of the government’s media outreach strategy with the aim of establishing direct contact with working journalists. More than 60 working journalists across the Sonitpur district participated in the one-day event. The journalists were sensitized about their role in highlighting important issues and making people aware in rural areas about the numerous welfare schemes. Neena Baruah, DIPRO, Sonitpur, Gopajit Das, Media and Communication Officer, PIB Guwahati also attended the programme.