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Value addition and smart marketing of rice-based products essential: EEI Director

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  19 Feb 2020 8:33 AM GMT

A Correspondent

JORHAT: A seminar-cum-workshop has been organized by the Extension Education Institute (EEI) NE Region, Government of India, supported by the Bihu Suraksha Samiti, Assam and sponsored by National Institute of Agricultural Marketing, Jaipur. The seminar-cum-workshop, being held at the Assam Agricultural University (AAU), Jorhat campus, has been presided over by Dr Pradip Neog, the Director of EEI, said Dr Sajib Borua, the chief programme coordinator.

The seminar-cum-workshop discussed the present-day food habits of the Assamese people which have been undergone a great change. “If Assam needs to progress in the field of agriculture, which is predominantly rice-based, the value addition of rice-based products in excellent quality and diversity, and their smart marketing is highly essential. So, such a training programme was felt necessary to train people for production and marketing of best quality Assamese traditional foodstuff like til pitha, ghila pitha, narikolor laru, tilor laru,” stated Dr Pradi Kumar Neog, Director of the Extension Education Institute (EEI) during his inaugural speech in the workshop on ‘Value Addition and Marketing of Rice Based Products in Assam’.

More than 40 participants comprising mostly women from all across the State are participating in the training programme which will conclude on February 20. “In the programme sponsored by the National Institute of Agricultural Marketing, Jaipur, hands-on training will be provided to impart skills on various improved scientific methods of preparation of a wide variety of rice-based products/ food stuff, locally known as pithas, their packaging and marketing to tap the potential of wider distribution and marketing. Pithas are well-known delicacies of the State and have a huge marketing potential which is yet to be tapped to help in socio-economic uplift of the poorer sections of the society,” said Dr Sajib Borua.

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