Guwahati: The 7th edition of the ‘International Tourism Mart’ gets underway in Agartala, the capital city of Tripura on Thursday. The 3-day tourism is organised by the Ministry of Tourism, Government of India, in association with the Department of Tourism, Government of Tripura and the North Eastern States.T he International Tourism Mart is an annual event organized in the north-eastern region with the objective of highlighting the tourism potential of the region in the domestic and international markets.
The event which brings together the tourism business fraternity and entrepreneurs from the eight North Eastern States. has been planned and scheduled to facilitate interaction between buyers, sellers, media, government agencies and other stakeholders.
The tourism mart is expected to witness wide participation of international buyers and media delegates from countries around the world and from different regions of the country.
The participants in the tourism mart will be engaging in business-to-business meetings with sellers from the north-eastern region which will enable the tourism product suppliers from the region to reach out to international and domestic buyers.
A total of 41 foreign delegates from 18 countries and 23 tour operators and travel agents along with 18 media representatives, journalists, travel writers and bloggers are participating in this edition of the tourism mart.
Besides the foreign delegates, 26 domestic tour operators from other parts of the country and 78 sellers from the north-eastern states are participating in the tourism mart.
In addition to the business interactions between the Tour Operators, the three-day event also includes presentations by state governments of the region on their tourism potential, panel discussion, cultural evenings, sightseeing visits to local attractions in and around Agartala and a press meet on 23rd November 2018.
An exhibition by State Tourism Departments from the North Eastern States including display of beautiful handicrafts and handlooms is also being organized, to showcase the tourism products of respective participating States.
Post-mart familiarisation tours to the North Eastern states have been arranged for the international delegates to create awareness about the rich and varied tourism products of the North Eastern region and to give them a first-hand experience of the destination
The International Tourism Marts are organised in the North Eastern States on rotation basis. The earlier editions of this mart have been held in Guwahati, Tawang, Shillong, Gangtok and Imphal.
The North East Region of India comprising the states of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim, is endowed with diverse tourist attractions and products.
The varied topography of the region, its flora and fauna, the ethnic communities with their rich heritage of ancient traditions and lifestyles, its festivals, arts and crafts, make it a holiday destination waiting to be explored