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Tripura gets its own Tea Brand- Tripureswari Tea!

Tripura gets its own Tea Brand- Tripureswari Tea!

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  15 Nov 2018 6:17 AM GMT

Guwahati: Tripura made tea is to get a new identity very soon as the Tripura Tea Development Corporation (TTDC) has approached the Tea Board of India for branding the state grown tea. The state wants its tea to be named after Mata Tripureswari, for which the brand name Tripureswari Tea is decided.

This latest and unique move by the TTDC is commendable as it would help in enhancing and promoting both tourism and tea of the state. Expressing the same, TTDC chairperson Santosh Saha sees a positive side of renaming the Tripura tea.

The renaming of the Tripura tea is done after Goddess Tripura Sundari who is the royal deity of Manikya dynasty. The Goddess is worshipped at the Tripura Sundari Temple in Udaipur of Gomati district and the Tripura Sundari Temple is considered as one among the 51 Hindu Shaktipeethas (holy pilgrimage) of the country.

The good part is that the TTDC has already availed Central government’s approval for renaming their tea brand and have already introduced 100 gram and 50 gram tea packets by the new name Tripureswari Tea. As the next step, the Tea Board of India and other stakeholders are also working on designing a logo and branding of tea produced in the state for better trade opportunities.

Saha says, that for ensuring better promotion and trading of the Tripura produced tea, two steps would be taken and these include efficient marketing of Tripura tea and reviving the industry in the state. He added, “Tripureswari Tea would gain its place in the tea market and create a niche for itself like Assam Tea or Darjeeling Tea.”

In Tripura, there are about 3,000 small tea growers who run their small tea estates with government support. Such small tea growers cultivate tea in about 6,885 hectare of land. The green tea produced by such individual tea growers is around 3.58 crore kilograms annually.

In total, there are 58 operational tea estates in the state of which, 42 are individually owned, 13 are operated under cooperative societies and three are run by the TTDC.

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