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Elon Musk Confirms to Pay Creators for Ads in Replies

Twitter will soon begin paying verified content producers for advertisements in their replies, according to company founder Elon Musk on Saturday.

Elon Musk Confirms to Pay Creators for Ads in Replies

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  10 Jun 2023 7:30 AM GMT

NEW DELHI: According to Elon Musk on Saturday, Twitter will soon begin paying verified content creators for adverts in their replies. The first payment will be around $5 million.

Since Tesla CEO Elon Musk bought Twitter, the site has struggled to attract advertisers, who are wary of ad placement after the company laid off hundreds of employees. Musk is looking to Yaccarino, an advertising veteran, to rebuild the company's relationship with brands, which has suffered as a result of Musk's takeover of the site and reversal of its content standards.

Taking on Twitter , Elon Musk informed that, “In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.

It should be noted that the creator must be validated, and only adverts sent to verified users count."

The move comes as Twitter's new CEO, Linda Yaccarino, an NBCUniversal advertising veteran, prepares to take over the social media network.

Musk indicated in March that the messaging service makes about 5 or 6 cents per hour of user attention, which might be enhanced to 15 cents or more with more relevant and timely advertisements.

In the most recent instance, Tesla CEO Elon Musk has tweeted a meme mocking Apple's mixed reality gear. The image depicts a lady wearing Vision Pro with mushrooms that can chemically change 'carbon vibrations,' allowing one to 'instantly contact WFOs and aliens.' These mushrooms cost $20, which is far cheaper than the $3,499 price of the Apple Vision Pro.

In April, Elon Musk was planning to launch a new artificial intelligence start-up to compete with ChatGPT-maker OpenAI, as the billionaire aims to join Silicon Valley's race to construct generative AI systems.

Meanwhile, according to the Bloomberg Billionaires Index, Elon Musk has reclaimed his status as the world's richest person after defeating Bernard Arnault, CEO of the French luxury brand Louis Vuitton.

According to the Bloomberg Billionaires Index, Musk's net worth was approximately USD 192 billion as of Thursday, while Arnault's net worth was approximately USD 187 billion.

According to index statistics, Jeff Bezos and Bill Gates trail Musk and Arnault with USD 144 billion and USD 125 billion, respectively.

Also Read: Arranged marriages witness a 24% drop in India: Survey

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