FIFA inks deal with Netflix to be United States broadcaster of Women’s World Cup

NEW DELHI: Netflix is all set to be the broadcast partner for FIFA in the United States for the Women’s World Cup in 2027 and 2031.

The deal, announced on Friday, is the most significant one FIFA has signed with a streaming service for a major tournament. That said, the value of the partnership has not been revealed. This is a departure from the norm of World Cups usually being free-to-air on public networks so as to reach as big an audience as possible.

However, the concept of free-to-air has been openly criticized by FIFA president Gianni Infantino, particularly in the European market, with the sport’s supremo blasting the ecosystem for undervaluing the game as a product. This was particularly the case ahead of the 2023 Women’s World Cup which was jointly hosted by Australia and New Zealand. In the US, the tournament was broadcast by Fox. Agencies

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