Top
Begin typing your search above and press return to search.

Nike ad featuring Indian women's cricket team goes viral

The Indian women’s cricket team is among the several athletes that feature in a Nike advertisement which has gained

Indian women’s cricket team

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  1 Aug 2020 10:09 AM GMT

NEW DELHI: The Indian women's cricket team is among the several athletes that feature in a Nike advertisement which has gained plaudits for its editing and the effective manner in which it delivers its message.

The video talks about the unifying power of sport, which has largely gone into a freeze around the world due to the coronavirus pandemic.

The matches and tournaments that are being held are being conducted with little to no spectators around. Wieden + Kennedy, an advertising agency that is best known for its video work with Nike, has developed the video through "4,000 pieces of footage" the sporstwear giant says on its website.

""You Can't Stop Us" features a collective of everyday and elite athletes, including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and KylianMbappe," Nike says.

The Indian eves features a minute into the video, rallying themselves while entering the field before a match.

"Closed gyms and empty stadiums haven't stopped athletes from pushing forward and using their platforms to help create change. Through those actions, sport shows us what an equal playing field looks like — and reminds us that a better future is possible," it said. IANS

Also Watch: #LetsTalk: Of Perception & Understanding


Next Story