Indian Premier League sponsorships cross Rs 1,000 crore

NEW DELHI: The BCCI this year will earn little over Rs 1,000 crore from the Indian Premier League (IPL 2022) central sponsorships, Inside Sport reported.

This will be record sponsorship revenue generated by BCCI till date in 15 seasons of IPL. tHE BCCI this year has signed a new title sponsor in the form of Tata and also two new associate sponsors.

The IPL GC recently announced new deals with RuPay and Swiggy Instamart as central sponsors for IPL. The board for the first time has filled all Nine sponsorship slots for the season, the report said. The big increase is coming from two sources for the BCCI. First of all the number of sponsors has increased this year.

The IPL GC recently announced new deals with RuPay and Swiggy Instamart as new central sponsors for IPL. The board now has 9 top brands on board for IPL and all slots for sponsorships are filled.

According to available information, the deal with RuPay & Swiggy is in a range of Rs 48-50 crore per annum, Inside Sport reported. IANS

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