Data suggest huge market for Indian football: Tandon

MARGAON, Jan 12: FC Goa, the first club to represent India at the group stages of the AFC Champions League, have been known to be game-changers on the field. Now they are doing the same off it as well. In a first partnership of its kind in Indian football, the Gaurs have brought on board YouGov to help give the Club a better sense of who their fans are and what moves them. Data has been a backbone of the consistent success the club has enjoyed on the pitch over the years. Thousands of hours of data from matches and training is accumulated to be used for scouting, game-plans and injury prevention amongst various others by the club.

Now that approach is being taken to yield success off the pitch. A survey saw YouGov conduct an omnibus survey across 14 cities. This includes 4 major cities, 6 tier 2 cities (including places in Goa) and 4 tier 3 cities. Speaking on the study, FC Goa President Akshay Tandon said, "Fans are the most important part of a football club, and the right engagement with them is pivotal to us. "According to the study, there are 160 million Indian football fans in the country and 33 million of them identify as FC Goa fans. This shows us that there is a huge market for Indian football and provides us with an opportunity to engage with all of our fans and to ensure that we continue to find new and different ways to generate revenue and drive value for the club and our fans."

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