Bata scion in pursuit to break brand's 'old fashioned' tag

Milan, April 28: This footwear company has a 85-year-old legacy and has a wide global presence, including in India. Thomas Archer Bata, the fourth-generation scion of the family that owns Bata Shoe Co., wants to break the perception of those customers who tag the brand as “old fashioned” with his ideologies as well as growth and expansion plans. (IANS)