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Consumers want Online Discounts to Stay, Even if not ‘Deep’

Consumers want Online Discounts to Stay, Even if not ‘Deep’

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  27 Aug 2019 1:22 PM GMT

New Delhi: Foodies and restaurant-goers may well be at the receiving end of the recent campaign by restaurant owners against deep discount by online food aggregators. Most consumers although understand the business dynamics of the restaurants and their logic behind the campaign, they say, discounts and offers should exist in some form or the other.

Over 2,500 restaurants have logged out of online food aggregators across the country, in protest against the deep discounting practices of the aggregators.

“It is sad the way things have turned out. A lot of my favorite restaurant's Consumers are missing from Gold restaurant list,” Delhi-based Debashish Pachal, a Zomato Gold subscriber told IANS.

“If there are no deep discounts, what is the use of having a Zomato Gold subscription? Such one-time deals are available even on smaller apps like Nearbuy,” he said.

Although the National Restaurant Association of India (NRAI) has come to a truce with Dineout, Eazydiner, Magicpin and Nearbuy, and agreed at the changes offered by these aggregators, Zomato has been averse to changes as sought by the association.

The difference between the NRAI and Zomato seems to have aggravated with debate Zomato’s CEO Deepinder Goyal and the NRAI President Rahul Singh turning personal. Further NRAI has also said that its member restaurants would not log on to Zomato’s Gold service anymore.

A day after Zomato CEO Deepinder Goyal taunted Rahul Singh, President of the National Restaurant Association of India (NRAI), on Twitter and logged out of the restaurants’ #logout campaign against the deep discounting practices of online food aggregators, Singh on Friday hit back at Goyal by starting a new campaign #ZoGoisNoGo. (IANS)

Also Read: Over 300 restaurants in Gurugram under NRAI delisting from ‘Zomato Gold’

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