Over 300 restaurants in Gurugram under NRAI delisting from ‘Zomato Gold’

New Delhi: Over 300 restaurants in Gurugram under the umbrella of the National Restaurant Association of India (NRAI) on Thursday observed a Logout campaign challenging the deep discounting practices of online food delivery platforms like Zomato Gold and EasyDiner.

According to a media report, the restaurants under NRAI reportedly delisted themselves from "platforms such as Zomato Gold, EazyDiner, Dineout's Gourmet Passport, Nearbuy, MagicPin among others".

Speaking to the media NRAI president, Rahul Singh stated that the situation is now worsening due to anytime, anywhere, any-day discounting behaviour by aggregators. Therefore, the restaurants have come together to detox consumers from discount addiction,” said Singh.

It is to be noted that Home-grown restaurant search and a delivery platform like Zomato last month introduced the "Infinity Dining" plan for the "Gold" subscribers which allows them to have unlimited a la carte at partner restaurants.

Briefing about the fact, Gaurav Gupta, Chief Operating Officer & Co-founder, Zomato, wrote in a blog post mentioned that "For the same price that users would spend on a typical two-course meal, they can now order anything and everything you want from the entire menu (yes, the entire menu!) with unlimited servings of their favourite dishes".

Zomato also stated that it's Gold subscription programme has grown almost 100 percent in the past eight months. Reportedly, the plan has been introduced in partnership with 350 restaurants - with at least a 3.5 rating -- in Delhi, Mumbai and Bengaluru.

Last month, the Department for Promotion of Industry and Internal Trade (DPIIT) officials met representatives from online food delivery firms like Zomato and Swiggy and offline industry leaders and directed them to sit and solve their differences and boost equitable growth in the industry.

The restaurants under the NRAI in Delhi and Mumbai have also reportedly threatened to delist from these dining platforms.

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