San Francisco: In a bid to avoid discrimination in ads related to housing, jobs and credits, Facebook has announced new changes where anyone who wants to run such ads will no longer be allowed to target by age, gender or zip code. These changes are the result of settlement agreements with leading civil rights organisations and ongoing input from civil rights experts, Facebook COO Sheryl Sandberg said in a blog post late Tuesday.
Advertisers offering housing, employment and credit opportunities will now have a much smaller set of targeting categories to use in their campaigns overall. Any detailed targeting option describing or appearing to relate to protected classes will also be unavailable. (IANS)
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