Samsung Pips OnePlus, Leads Premium Segment In India

Samsung Pips OnePlus, Leads Premium Segment In India

New Delhi: After losing out to Chinese smartphone maker OnePlus for three quarters in a row, Samsung regained the top spot in the Indian premium smartphone segment in the first quarter of 2019, Counterpoint Research said on Wednesday.

The initial uptake for the Galaxy S10 series drove Samsung to the leadership position in the premium segment, said the market research firm.

Top three premium brands including Samsung, OnePlus and Apple accounted for 90 percent of the premium segment shipments in Q1 2019 as compared to 95 percent in Q1 2018. OnePlus came second as it underwent its seasonal cycle. However, the OnePlus 6T remained the best-selling premium smartphone in Q1 2019, a title it has held since its launch.

“The success of Galaxy S10 series and OnePlus 6T highlights the trend of an expanding the premium segment in India,” said Karn Chauhan, Research Analyst, Mobile Devices at Counterpoint. “Users who are buying their second or third smartphone are already considering an upgrade into the premium segment. (IANS)


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