Small cities order food big as Zomato goes global

Small cities order food big as Zomato goes global

New Delhi: Do you know that Indore requests more midnight deliveries than Mumbai or 70 per cent of online food delivery platform Zomato’s regular users in Kolhapur had never tried food delivery in their life — even over a phone call? While Ooty has registered the highest average transaction value, Manipal has the highest delivery frequencies among all cities on Zomato, according to the company’s short-form annual report.

In Alwar, someone requested 292 deliveries from 48 different restaurants while in Jaipur, a delivery worth Rs 1.84 lakh was made in 415 boxes. In Guwahati, a Zomato delivery was done by crossing the Brahmaputra river on a boat!

Gurgaon-based Zomato, which registered a three-fold jump in revenue at $206 million for the financial year 2018-2019 (with a loss of $294 million), is witnessing people increasingly going online to book tables not just in India but globally. (IANS)

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