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Virgin Atlantic Drops Emblem For Diverse New Look

Virgin Atlantic Drops Emblem For Diverse New Look

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  6 April 2019 12:33 PM GMT

London: Virgin Atlantic airline has announced that it was dropping its iconic “Flying Lady” emblem in favour of five diverse “flying icons” that more accurately “represent its customers and workforce”, the media reported on Friday.

A black woman and a gay man in rainbow lycra are among the new faces making their debut on four of its new Airbus A350-1000 fleet, due to be unveiled later this year, CNN reported.

According to Virgin Atlantic, this is the first time an airline has ever used male figureheads on its fleet. Scantily draped in a red bodysuit that unfurls into a Union Jack, the “Flying Lady” was inspired by the kitsch “pin-up girls” style of artists such as the 1940s Peruvian painter Alberto Vargas.

The decision to revamp the emblem comes after the UK-based company's recent pledge to reach a 50/50 gender balance in leadership roles as well as a 12 percent black, Asian and minority ethnic group representation across the company by 2022. Virgin Atlantic has also updated it is uniform and make-up policy so that female cabin crew is no longer required to wear make-up during flights. (IANS)


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