Assam Election 2026: SVEEP Drives Voter Awareness With Street Plays, Mascots, and Polling Station Campaigns

With the Assam Legislative Assembly Election 2026 on the horizon, the Office of the Chief Electoral Officer (CEO), Assam, is ramping up voter awareness efforts under the Systematic Voters' Education and Electoral Participation (SVEEP) programme.

Led by CEO Anurag Goel, District Election Officers across the state are running grassroots campaigns designed to ensure no eligible voter is left behind.

Also Read: Focused SVEEP outreach conducted in Kokrajhar

The awareness drive spans a wide range of activities — from street plays and rangoli competitions to digital poster-making, wall writing, slogan contests, and news presentation events.

Several districts have introduced local mascots to draw voter interest, while popular personalities have been brought on board as voter awareness icons in others.

Rakesh Bonik, a renowned paracyclist, has been named the state icon for the campaign and is actively spreading the voter awareness message across Assam.

One of the more targeted initiatives is the "Adopt a Polling Station" campaign, launched by the District Administration of Tamulpur in collaboration with the SVEEP Cell.

The campaign was formally launched at three locations — Tamulpur MV School under Tamulpur Circle, Ghoramara MV School under Baganpara Circle, and Bimala Nagar LP School under Goreswar Circle.

All three sites were specifically chosen because they recorded comparatively low voter turnout in previous elections.

What sets this campaign apart is its on-the-ground, community-driven approach. Civil Defence volunteers, working alongside Booth Level Officers, BLO Supervisors, and Circle Officers, are directly engaging with voters — with a particular focus on senior citizens, women, and first-time electors.

Community outreach meetings held at the identified locations saw strong participation across age groups. Notably, voters aged over 85 years also took part in the discussions, underscoring the inclusive nature of the initiative.

Speakers at the outreach meetings emphasised voting as a fundamental democratic right and encouraged citizens to take active part in the electoral process.

Officials expressed confidence that these focused, grassroots-level interventions would not only improve voter turnout in historically low-participation areas but also reinforce the foundational values of democracy across the state.