Mumbai: Multiplex Association of India (MAI) has postponed The National Cinema Day to September 23, which was earlier scheduled for September 16.
Talking to the Microblogging site, Twitter, the MAI said, "The National Cinema Day was previously announced to be held on 16th September, however, on request from various stakeholders and in order to maximize participation, it would now be held on 23rd September."It is suspected that the reason for the same is the roaring success of Ranbir Kapoor-Alia Bhatt starrer Brahmastra. It was earlier announced that on National Cinema Day, many multiplex chains would be offering tickets at the low price of Rs 75.
Four thousand screens across cinema chains like PVR, INOX, Cinépolis, Carnival, Miraj, Citypride, Asian, Mukta A2, Movietime, Wave, M2K, Delite and many others will be offering the tickets for Rs 75.
With Brahmastra's release, the footfalls of theatres have increased after a long time so it seems like the theatre owners want to maximize their share since the film has been pulling in huge audiences.
As known by the name National Cinema Day is a celebration of the Indian Cinema around the country and signifies the successful reopening of cinemas and is a 'thankyou' to the film enthusiasts who made this happen. The Day is also an invitation to the moviegoers who haven't made it back to a cinema yet.
As per the reports, the Multiplex Association of India was quoted as saying, "India has a thriving domestic film industry and has seen one of the sharpest recoveries in the film exhibition business, globally. Quarter 1, FY'23 recorded impressive numbers among cinema operators on the back of global and local tent poles that resonated with the Indian audience. The quarter was marked by the release of some of the biggest domestic hits like KGF: Chapter 2, RRR, Vikram, Bhool Bhulaiya 2 and Hollywood hits such as Doctor Strange and Top Gun: Maverick."