Purabi Dairy increases milk rate by Rs 1 per 500 ml pouch
In order to continue providing sustainable remunerative prices to the dairy farmers of Assam
GUWAHATI: In order to continue providing sustainable remunerative prices to the dairy farmers of Assam, Guwahati-based West Assam Milk Producers' Cooperative Union Ltd (WAMUL), popularly known as Purabi Dairy, has increased the prices of all its pasteurized pouch milk variants by Rs.1 per 500 ml pouch w.e.f. August 8, 2021. This revision comes in line with Purabi Dairy increasing the milk procurement price by Rs.1 per kg of milk procured from dairy farmers of Assam - increasing cost of operations, fuel costs, packaging cost and inflation in general being few other reasons, stated a press release.
The press release further stated that Purabi Dairy has maintained continuity in milk procurement from the farmers even during the COVID-19 based lockdowns and ensured that the farmers associated with WAMUL remain insulated from the economic stress faced by many during such critical times. While, at the same time, Purabi Dairy has ensured availability of essential milk and milk products to the consumers with support from the Government of Assam.
In the past few months, Purabi Dairy has also set up and launched Bulk Milk Cooling (BMC) Centre at Dhing, Kaliabor and Goalpara and expanded its milk procurement belt to connect more than 50 Dairy Cooperative Societies (DCS) - thus reaching out to dairy farmers at remote locations. The revision in price will aid Purabi Dairy in continuing its efforts to associate more and more dairy farmers of Assam with WAMUL and thus strengthening the Dairy Cooperative model.