How Two Brothers Launched India's Favourite Pickles Brand 'Nilon's'

Suresh Sanghavi and Prafful Sanghavi launched the iconic Nilon's, a brand that served the country and the 30 countries aboard with mouth-watering pickles and sauces and even more.

The CEO and managing director of Nilon company, Dipak, 44, says that his father Suresh Sanghavi and uncle Prafful Sanghavi started the humble beginning of this business in 1962 from a kitchen at home in Maharashtra, Jalgaon in a village called Utran.

He remembers his family by saying that his father in 1962 understood the value of food processing due to the experience associated with the field during Second World War. His father and uncle started experimenting with mixing and matching various ingredients by making their dining table looks like a laboratory. As a result, they started to produce jams, jellies, ketchup and other items that are then sold in the market with the brand name Nilon's.

Dipak mentions that his father for many years faced losses and thought of considering the closing of the business but his uncle gave positive solutions of recovering the business. After their introduction of the homemade pickle, their business faced major changes in profits. They made 4 types of pickles namely Lemon, Mango, Chilli and mixed pickle which are loved by people worldwide. By the years 1969 to 1970 the pickles from Nilon's made their contribution of 95% of sales and from then onwards it never faced losses.

Another product from Nilon's that gained much popularity is tutti-frutti candied papaya introduced in the market after experimenting by companies in 1970. In the 1980s refreshing drink, Rasna made a great achievement by the company. Nilon's was mainly perceived as a company of pickle making with various changes with time. The dealers and distributors associated with the company earn a lot of profits from Nilon's products. Dipak added that the employees of the company are trying their best to provide customers with the best taste and will continue the legacy to take the brand to new heights.

The Nilon's pickles are loved by the people as it is connected with the sentiments of many families. People have an emotional bond of attachment with the pickles from Nilon's and therefore its value has been increasing over time. For many, it brings a sense of nostalgia as it is part of their livelihood from many generations. The brand has been coming up with varieties of pickles adopting multiple technologies to add the best taste to the food. Nilon's provides with the best varieties of pickles and Gourmet foods that add benefits to the brand.

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