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The demand of Sexy Nighty and BDSM Kit has risen during the lockdown time

The demand of Sexy Nighty and BDSM Kit has risen during the lockdown time

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  22 Dec 2020 12:59 PM GMT

While the Covid-19 pandemic proved a complainer for everyone's routine and engagements, the ensuing lockdown and the forced staycation saw a rise in the sale of Erotic Nighties and BDSM Kit sold by Kamuk Life, an Indian brand that is a one-stop solution for Sexy Nighty, Transparent Lingerie and BDSM products.

Kamuk Life understands that in India, the population still does not feel comfortable while purchasing products like Lingerie Online, Nighty Online, BDSM Kit and BDSM Accessories offline. Thus, while understanding this demand they thought about creating a platform where they can sell all the related products. They take special care that post placing the order, these products are delivered to their customers in a discreet manner. This enhances the usefulness and the trust, for the audience who wish to purchase the products offline. The company ensures that even the courier guy remains unaware about the products in the package while delivering it to the customer.

According to Abhishek Gupta, Founder, Kamuk Life,"For us the quality of our products and shopping-experience of the customer matter the most. We have taken all the necessary steps to boost their demand with proper and timely supply. We have observed the upsurge in the demand of our products and the pandemic can certainly be given credit for it as the couples are able to spend a lot more time with each other now, which they always desired for. In this process of noticing the choice of our customers, we found that some of the most searched products at Kamuk Life are Lingerie Online, Nighty Online, BDSM Kit and BDSM Products.


Speaking about the collection he further reiterates, "All the collection that you see here has been designed by our in-house designers. At Kamuklife, we make sure of using some of the best Indian materials, which after going through a thorough Ozone treatment and quality inspection is delivered at your doorstep."

Even though stand-alone stores are also open now after the unlock, the customers are inclined towards online shopping of the transparent sexy lingerie and sexy nighty. Even the brands understand that digital-shopping is the future and many of them have shifted to the online market. One of the main reasons can be attributed to buying in the safety of a home environment, minimal touch points, contactless delivery. Also, the on-field agents make sure to wear protective gear—all this helps boost customers' confidence. The elevation in online demand is a testimony to the rising concerns of the consumers with safety and hygiene.


Kamuk Life aims to ease the hygiene concerns of its customers. Being proactive about the hygiene and health issues of the customers, it has introduced a new breakthrough technology where it uses the unique concept of Ozone Gas. The company has very recently been successful in getting the patent for the same technology. Making use of the Ozone treatment technology, Kamuklife cleans all lingerie and other products in presence of Ozone gas. This process eliminates all kinds of bacteria/Virus/Flu, etc. from the lingerie. So, the customers can rest assured that what they get is a complete clean product and which they wear without any worry, which is one-of-its-kind in India and also unique to the lingerie industry.

Kamuk Life understands that what customers really want is to create life-long memories with long-lasting comfort. Thus, it makes sure to put consistent efforts and become a brand that would soon dominate shopping behaviour in the covid-19 era and be able to fulfill the demands of its customers in future as well. The team at Kamuk Life is continually working towards designing and manufacturing many more hot lingerie and other products that help couples have a taste of the passionate love. The air out may be contaminated with virus, but Kamuk Life makes sure that the air in your bedroom is full of love and your body is wrapped in hygienic sexy nightwears.



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