
Ahmedabad: An Ahmedabad-based company will soon launch what it claims to be the first-ever integrated device system for cattle identification for insurance purposes. Using facial recognition and Iris scanner, the company, Mantra, will launch this product which will not only help reduce fraudulent claims, but will also be helpful in wildlife conservation and animal identification in the future. “After being asked by various cattle and animal insurance companies, we have developed an integrated system using facial recognition devices and Iris scanner to identify cattle like cows, buffaloes, goats, sheep, camels etc. In a couple of months we will be ready with the prototype,” Avneet Dwivedi, the marketing manager of Mantra, told.
According to Dwivedi, the insurance companies were troubled with many fraudulent claims by the cattle owners who presented other animals than the ones they actually own to make claims. It was difficult to establish the fraudulent practices. “This will be for the first time in the country or probably anywhere else in the world where cattle will be identified by Iris detection and facial recognition based devices.” “The face of a human being and that of an animal are entirely different so we had to specifically design the hardware and the software for this particular system. We are hopeful that the product will not only benefit our clients, the insurance companies, but also will be helpful in wildlife conservation and animal identification,” another senior official of Mantra said. (IANS)
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