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NEW DELHI: The Central Consumer Protection Authority issued a notice to Amazon for selling sweets branded as 'Shri Ram Mandir Ayodhya Prasad' The title has been accused of "deceptive business practices." The move followed a complaint filed by the All India Traders Association (CAIT), alleging that Amazon misled consumers by offering these sweets from the upcoming Ram temple in Ayodhya as "offerings".
The CCPA claims separate actions thus mislead consumers, providing false information to influence their purchasing decisions. In a statement, the authority asserted, "The false representation that it enables the sale of food online misleads consumers about the true nature of the product."
The complaint targets products listed on the Amazon platform so mainly, including 'Shri Ram Mandir Ayodhya Prasad - Raghupati' ' Ghee Ladoo, Ayodhya Ram Mandir Ayodhya Prasad, Khoya Khobi Ladoo, Ram Mandir Ayodhya Prasad - Desi Cow Milk Peda,' etc.
The products are supposed to be provided as a holy offering from the temple of Ram, which can sway buyers based on misinformation.
The CCPA’s action is in conjunction with the Consumer Protection Act of 2019 which aims to protect consumers from deceptive business practices and ensure accurate product identification.
Amazon now faces scrutiny over the sale and marketing of these products, with potential downstream consequences for consumers.These developments highlight the ongoing challenge of regulating e-commerce platforms to ensure transparent fair business practices, especially products with religious connotations. Further it has been seen that many claims have been made in regard to sale of holy Ram Mandir Prasad and has this intitiative has been taken by the government to auhenticate the sale of holy prasad and deliver it to each home.
The grand ceremony is scheduled to be held on Monday, January 22 at Ayodhya. As the nation prepares for this grand celebration Amazon's initiative would add another charm to the same.