Now Weather Forecasters Shield India Inc From Rainy Days

New Delhi/Mumbai: A myriad of meteorological firms are empowering India Inc with superior climatic predictions to turn this once erratic factor into an all-weather ally. Interestingly, all major verticals of the economy like agriculture, power distribution companies, automobile manufacturers, freight forwarders, event managers and airlines depend on weather-updates for managing smooth operations and meeting seasonal demand. At present, four major private weather forecasters are active in India. These firms provide everything from weather-related information, region specific predictions, trends and even crop insurance traded options.

A case in point is monsoon prediction: get this right and the implications are limitless. A healthy season, will indicate an uptrend in rural demand for products like cement, fertilisers, FMCG, farm equipment, two-wheelers, while a consumption slowdown and inflation will accompany a below average rainfall months. Industry insiders opined that the business of weather forecasting was never this interesting or profitable in India as it is right now. (IANS)

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