We need to have video literacy in India: Shah Rukh Khan

Mumbai: Bollywood superstar Shah Rukh Khan has said that we need to have video literacy in our country. Shah Rukh Khan was addressing the media at the “Mumbai 2.0” event here on Saturday. It was organized by the Government of Maharashtra along with Chief Minister Devendra Fadnavis.

Shah Rukh said that he wants to work towards growing video literacy in India, he said, “Now I have got the opportunity to do something at least in my field from which our younger generation can learn something. I think with social media, media itself has become a larger platform than it was just with television and films whether it was Indian films or even international television,”

“Social media is making everybody media savvy and I feel we still don’t have video literacy in our country. Cinema is an audio-visual medium and our culture is mainly based on talking. We are the people who listen to music and we talk a lot in our country but we don’t give importance to visual medium. We have poets, writers and singers but visual medium is growing so fast all over the world.” Shah Rukh added that one has to learn to differentiate between good and bad content. Shah Rukh said it is important to make sure the younger generation is aware about the glorious culture of the country. (IANS)

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