Arunachal to Implement Electronic Media Policy Within Six Months

OUR CORRESPONDENT

ITANAGAR: Arunachal Pradesh Information and Public Relations (IPR) Minister Nyato Dukam on Tuesday assured the state assembly that the Electronic Media Advertisement Policy will be fully implemented within six months after necessary modifications.

Responding to a question raised during Question Hour by NCP MLA Toko Tatung, Dukam stated that while the policy has been implemented in principle, the funding pattern remains an issue. “As per the existing policy, a separate fund should be allocated to the IPR Directorate on a quarterly basis, which has not been done. The review process is ongoing, and amendments will be made as funds become available,” Dukam said. In response to a supplementary question, he revealed that Rs 48 lakh had been spent on electronic and digital media advertisements, including national satellite channels, from 2020 to 2024.

Earlier, raising the question, Tatung highlighted that the policy, introduced in 2020, would regulate the rapid growth of media outlets and boost journalists’ morale by ensuring financial support for their work.

“In the absence of proper financial support, many reporters are forced to charge fees, including transportation costs, for news coverage. Proper implementation of this policy will help curb favouritism and ensure fairness,” he added.

Reiterating the government’s commitment, Dukam assured the House that the policy would be fully implemented within six months.

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