Assam: Purabi Dairy Achieves Record Sales of 2 Lakh Litres Per Day During Magh Bihu

GUWAHATI: Assam’s Purabi Dairy has recorded sales of over 2 lakh litres of milk and milk products per day during this Magh Bihu. This surge in sales during Magh Bihu highlights the brand’s strong market presence and its ability to meet the heightened festive demand.

The dairy cooperative further strengthened its sales network by setting up a Purabi Milk Booth near Ganesh Mandir in Ganeshguri, Guwahati, on Friday.

The milk booth was inaugurated by Assamese actors Moloya Goswami, Sagarika Goswami, and Debajit Mazumdar; director Achinta Sankar; and director Atualananda Barman in the presence of Sameer Kumar Parida, Managing Director, WAMUL, and Satya Brata Bose, Managing Director, North East Dairy and Foods Limited (NEDFL).

Sameer Kr Parida, Managing Director of WAMUL, said, “What sets us apart is the freshness and quality of our products, sourced directly from farmers across Assam. This commitment to quality has been validated by our consumers, especially during Magh Bihu this year, when our milk and milk product sales reached an unprecedented 2 lakh litres per day.”

WAMUL, which owns the cooperative brand Purabi, set up the milk booth under the World Bank-funded APART Project of the Assam Government. The booth, introduced under the Company Owned Franchisee Operated (COFO) model, will enable citizens to procure fresh milk and dairy products.

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