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Amul Releases Creative Ad Congratulating Assam CM Himanta Biswa Sarma

Hours after senior BJP leader Himanta Biswa Sarma was sworn in as Assam's chief minister, Amul, the Gujarat-based dairy behemoth, congratulated the 52-year-old Sarma in its trademark theme.

Amul Releases Creative Ad Congratulating Assam CM Himanta Biswa Sarma

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  11 May 2021 7:25 AM GMT

Guwahati: Hours after senior BJP leader Himanta Biswa Sarma was sworn in as Assam's chief minister, Amul, the Gujarat-based dairy behemoth, congratulated the 52-year-old Sarma in its trademark theme.

"Ispar Biswas Karo! Sar, Makhan Khao," Amul said in a tweet. The sentence literally translates to "believe in it, sir eat the butter."

This statement, when you read in between the lines, can also be perceived as Amul indirectly urging its customers to believe in the newly elected CM of Assam, Himanta Biswa Sarma.

Also Read: List of Newly Elected Assam Cabinet Ministers with Their Portfolios

The fact that the Gujarat-based dairy behemoth used the Assamese accent of saying 'sir' as 'sar' is hillarious.


The tweet received 1,605 likes and 237 retweets as of Tuesday morning at 8 a.m.

This unique way of congratulating the newly elected CM of Assam has been making headlines and is being widely shared on various social media platforms.

Himanta Biswa Sarma, the most instrumental political figure of North East India revered by many as the modern-day Chanakya on Monday took oath in Guwahati as the 15th chief minister of Assam.

It was a dream come true for Sarma, as he from a very young age aspired to take hold of the apex office in the State. According to his wife Riniki Bhuyan Sarma, he confidently told her to tell her mother that one day he is going to be the Chief Minister of Assam when he was 22 years old and his wife Riniki was only 17. Read

The convenor of the North East Democratic Alliance(NEDA), Sarma is credited with establishing the saffron party's footprints into the North-Eastern states.

Sarma was first elected as an MLA from the Jalukbari constituency in 2001 and has to date retained the seat. In the 2021 Assam Assembly election, he won from the Jalukbari constituency for the 5th time consecutively.

Also read- "Tell Your Mom I will Be CM, He Told me When I was 17 and he was 22": Riniki Bhuyan Sarma on Her Husband CM Himanta Biswa

Also watch - Himanta Biswa Sarma Visits temples Before being Sworn-In as 15th Assam CM


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