TRIFED to launch phase 2 of 'Promotion of Tribal Products for North East Region'

NEW DELHI: The Tribal Cooperative Marketing Development Federation of India Ltd. (TRIFED), under the Union Ministry of Tribal Affairs, will be launching phase 2 of the 'Promotion of Tribal Products for the North East Region' (PTP-NER 2.0) scheme from September 21 to November 10. In this phase, 29 districts with as many teams of TRIFED, North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC), Union Ministry of DoNER, and State Administration teams will travel the North East Region to once again reach out to tribal artisans and showcase their cultural richness and heritage not only to the nation but the world over.

Union Minister for Tribal Affairs, Arjun Munda, launched the Central Sector Scheme 'Marketing and Logistics Development for Promotion of Tribal Products from the North-Eastern Region (PTP-NER)', for the benefit of Scheduled Tribes of the North-Eastern Region, in Manipur on April 18. The scheme was initiated on the same day by TRIFED, with the aim of strengthening and giving impetus to livelihood opportunities for tribal artisans by increasing their production capacity through technology and giving their products access to markets through effective marketing and attractive packaging.

In the first phase of the scheme (PTP-NER 1.0), eight states were covered and 38 districts were visited by the teams of TRIFED and NEHHDC in close collaboration with state administrations.

These teams conducted 64 Tribal Artisans Empanelment Melas (TAeM) in April-May 2023. With this initiative, TRIFED reached out to 2526 artisans from 44 tribes, empanelling with 1056 of them and identifying 1465 for training capsules. An impressive 3115 products were procured, ranging from textiles, forest produce, bamboo items, jewellery, pottery, paintings, and more. (PIB)

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