Need innovation in sports events to draw corporate sectors attention: Abhijit

GUWAHATI: 7th edition of Pulin Das Memorial Lecture 2023 held at Vivekananda Kendra Institute of Culture in Guwahati here on Sunday. The lecture was hosted by Assam Sports Journalists Association (ASJA) in association with Pulin Das Memorial Committee (PDMC) and former captain of India volleyball team Abhijit Bhattacharya attended it as keynote speaker.

The annual lecture is held every year on July 16 marking the death anniversary of legendary sports personality and a pioneer sports journalist of Assam Pulin Das. The subject of this year’s lecture was ‘Sports, Sportspersons and Sponsorship’.

In his lecture Abhijit advocated for innovation in sports events to draw the attention of corporate sector for sponsorships.

Citing the example of the prestigious Bordoloi Trophy Football Tournament, Bhattacharya said if marketed properly in an innovative way, the corporate sector would come forward to sponsor the tournament.

He said, “We have products but we need to be innovative and think out of the box to push it to the next level.”

In this context, Bhattacharya mentioned his revolutionary idea of Brahmaputra Volleyball League (BVL) which is spread across Assam with the support of a lot of individuals from across the world. He also said that the success of the BVL has also drawn the attention of the world Volleyball body which was taking initiative to support the league.

Speaking further on the topic, Bhattacharya said along with development and creation of stadiums and other sports infrastructure, the focus should also be on their sustainability, productivity and grooming sportspersons properly from a tender age.

The ASJA president Subodh Malla Barua, Pulin Das Memorial Committee secretary Kalyan Kumar Das and founder president of ASJA Balendra Mohan Chakravarty also spoke about the invaluable contributions of Pulin Das to sports journalism in Assam.

Besides, a host of prominent sports organizers were present on the occasion. Retired bureaucrat Swapnanil Baruah, Guwahati Sports Association (GSA) president Paresh Chandra Das, former GSA presidents Pulak Goswami and Munin Nobis, sports commentator Nayan Prasad and former shuttler Pradip Chalia were among others felicitated by the ASJA on the occasion.

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